On 28 October 2026, Hockenheimring became the setting for an exclusive motorsport experience. Together with Dörr Motorsport, BASINOL® welcomed selected business partners, customers and guests for a special VIP Racing Experience, combining professional motorsport, personal encounters and the opportunity to experience the excitement of racing from a completely new perspective.
Experience the Thrill of Motorsport from the Passenger Seat
The highlight of the event was the exclusive race taxi experience with BASINOL® brand ambassador and racing driver Kevin Rohrscheidt.
Taking a seat alongside a professional racing driver, guests experienced the acceleration, braking forces and cornering speeds of a race car firsthand. An experience normally reserved for racing professionals, offering an impressive insight into the precision, control and performance required on the track.
Rather than simply watching from the sidelines, participants had the opportunity to experience the dynamics of motorsport for themselves, creating memorable moments both on and off the circuit.
Exclusive Behind-the-Scenes Insights
Beyond the action on track, the event offered guests a closer look at the world of professional motorsport.
Guided garage tours, technical insights into the race cars and personal conversations with the drivers and motorsport team provided a better understanding of the preparation, engineering and teamwork behind every racing session.
The event also created valuable opportunities for networking and personal exchange. In a relaxed atmosphere, BASINOL® partners, customers and additional sponsors came together to share their experiences and strengthen existing relationships.
Creating Experiences and Strengthening Partnerships
Alongside the VIP Racing Experience, BASINOL® used the day for an extensive content production session. Together with the motorsport team, new photo and video material was created for BASINOL®’s international marketing activities, showcasing the brand’s products and their connection to high-performance motorsport.
The event demonstrated how BASINOL® takes its motorsport involvement beyond traditional sponsorship and brand visibility.
By connecting customers and partners directly with the racing environment, BASINOL® creates unique experiences, encourages personal relationships and brings the brand’s passion for performance to life.
The VIP Racing Experience at Hockenheimring marked another highlight of BASINOL®’s motorsport activities in 2026, bringing partners and guests together for an unforgettable day at the racetrack.